H&M

H&M

Posted on September 16, 2009

H&M has always been the go-to for fulfilling fashion lust-a guaranteed one-stop shop for updating a wardrobe and making us excited to get ready in the morning. So naturally, now that we’ve finally accepted the fact that it’s fall (fine, Film Fest, I’ll buy a cardigan), we’re counting on H&M. And do they ever deliver. This year, a cool contrast is the name of the game-and structure is the way to do it. Whether you’re cinching a floral dress with a thin belt (so Mad Men) or bringing the past into the future by co-ordinating streamlined futuristic pieces with monarchy-worthy gilded tops, the idea is to show off what’s best about a look (and you) by embracing it’s opposite. After all, our contradictions are what make us so irresistible in the first place, non? And their Modern Classic line carries all the perfectly tailored silhouettes you need, so H&M makes it easy to work these looks anywhere from the bar to the office-because you should always be excited about what you put on, whether it’s gala-ready or business casual. You’ll find the perfect shift dress, and all the trend-inspired fall pieces, whether you’re feeling like a British dandy or a 60′s flower child, to make it your own.