Since the beginning of this year, the word “retard” has been tweeted more than 640,000 times.

That’s nine times per minute.

It’s 2017. It’s time to get educated on how hurtful this word is to some one million Canadians with an intellectual disability. There is no good way to use it. Now, motionball is calling on Canadians to band together to end the use of the R-word. Their annual #NoGoodWay campaign kicks off today. By vowing to omit this word from your vocabulary, and by educating others on why they should too, you can help to reduce some of the hate in this world.

Check it out:

#NOGOODWAY

We’re helping stop bullying online and off. Join us, share Madison's story and let Canada know there’s #NOGOODWAY to use the R-word!

Posted by motionball #nogoodway on Wednesday, March 1, 2017