Author | Photos Becca Lemire

PHOTOS: H&M Canadian Flagship Store at Toronto Eaton Centre Unveils New Look with a Stylish Party

We’ve been trundling past the H&M at the corner of Yonge and Dundas for many months, peering from the streetcar window, wondering when the major transformation of Canada’s Flagship Store would be complete. Always on the front line of creativity and innovation, we were genuinely curious as to what was happening behind the drywall. Finally last week, H&M Toronto Eaton Centre invited Toronto’s fashion crowd to walk the red carpet and explore 57,000 square feet of the newly transformed space.

Beyond checking out all the latest trends and gushing over the new H&M home section, we sipped bubbly and shimmied while Orange Is the New Black‘s Taryn Manning took over the decks, DJing for the eclectic and stylish crowd. Following Manning’s set, guests were treated to a stunning performance by Canada’s own Alessia Cara.

It was a terrific party that celebrated both the Swedish brand and Canadian style.

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