1. Please tell us a bit about yourself…
My name is Dee-Dee and I run a small business called Dilly Daisy. I design and sew adorable clothing, put them on cute models, take pictures and then sell them to adorable girls all over the world. Although I am from Windsor, ON, I visit Toronto often. My favourite places to go are the awesome beads shops on Queen Street, anywhere in the Fashion District and China Town, which has the best selection of sunglasses. Last time I was here, I hit up Kensington Market for the first time and scored some great vintage finds.
2. Describe your personal style.
Personal style for me is a reflection of how I’m feeling, which usually is Happy, so I dress very bright and colourful. I love mixing prints like polka dots and leopard with bright colours like hot pink and baby blue. I like bright make-up and always wear matching eye shadow and cute flowers in my hair.
3. What does “Alternative” mean to you?
Alternative, to me, means being different and going against the norm, the mall and all that is supposed to be set in stone. Doing what you like and not being a zombie to what you’re told or just expected to be.
4. What is your most memorable experience relating to your field?
For me, the most memorable moments are every time I get an email or phone call from a customer telling me how much they love what they have bought. Each time it feels better than the last time and will never get old.
5. What do you love most about your career?
I love it all. I love creating something from fabric with my own hands and ideas. I love dressing gorgeous girls in my clothes and having them walk down a runway for everyone to see. I love making clothes for girls all over the world and getting the sweetest email responses back. I wouldn’t change a thing. I love every bit of it.
6. What is your ultimate goal?
I would love for Drew Barrymore (a life long favourite of mine) to wear Dilly Daisy. ^_^

