Over the last year of my life I’ve developed a pretty serious love-hate relationship with my neighbourhood dry cleaners. In an effort to streamline my wardrobe and bring it to a place of cohesion, I found myself investing in a whole slew of dry-clean only garments. At first, I felt incredibly grown up sauntering down the street with my bounty of dry cleaning, but before long, the costs caught up to me, and I was pretty mortified at the thought of dropping that much cash money every few wears. It was back to the drawing board AKA the laundry room for this guy.

Luckily, with a little help from Tide Pods and Downy, I’ve learned to launder my whitest and brightest all by myself, in the comfort of my laundry room. Of course, not EVERYTHING can be tossed into the washing machine (beaded gowns, tailored coats, delicate vintage lingerie, you get it…), but it’s shocking how much of your closet is actually washable with the proper care.

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When it comes to keeping my favourites clean and pristine, I only trust Tide Pods and Downy Fabric Conditioner because THEY GET IT. In fact, Tide’s new #TideChic campaign is all about embracing not only fashion savvy choices, but also sophisticated fabric and care choices so that your wardrobe is always “ready to wear.” Aaaand, Tide and Downy technology pushes beyond a surface clean, conditioning, protecting and even gently rejuvenating clothing down to the fibre level; that’s some pretty serious stuff.

It comes down to this: fast or slow fashion, I take a lot of pride in my closet. Whether it’s a discounted turtleneck from H&M or a Smythe blazer from Holts, my clothes all mean something to me. They preserve memories from joyous occasions, meaningful conversations and careless evenings at the park. They lift my mood when I’m feeling down, and make me feel excitable after a long, hard day. It really isn’t an understatement to say that I love my clothes, so I consider it my duty to take the best care of them that I can, and that means using Tide Pods and Downy Fabric Conditioner.

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This is my very favourite outfit at the moment because it’s perfect for the unpredictable weather we’ve been getting, and it’s entirely machine washable!