by Louisa Cohen
Unless you are Perez Hilton’s eye socket, you may want to check out L2 this Sunday on April 11th. The Black Eyed Peas’ very own will.i.am will be chilling at the Vancouver boutique for a few hours to chat with fans and launch his men’s i.am clothing line for Spring/Summer 2010. Inspired by music, art, fashion and individuality, the i.am clothing collection is contemporary in design and embodies a lifestyle. The line also happens to be produced in Montreal, meaning you can keep it Canadian.
Says will.i.am of his collection, “this line is for the creative cat, the guy that likes art, likes music, likes technology, likes to express themselves; the simple dude, the sophisticated dude.” Will’s everyman attitude about the design is summed up by the tagline, “I am me, you are you, feel good about it.” And come on… who doesn’t love will.i.am’s astro boy look anyhow? Precious dude.
April 11 from 1 – 2 pm. L2 Leone 350 Howe Street