The first thing I noticed upon walking into the crowded loft space at the Burroughes Building was that everyone in Toronto has now gone goth.

The Girls of Toronto (GOTH minus the H) arrived to the show draped in all sorts of black silk and viscose, making appearances in clunky creepers, burgundy bouches and weird 90s jewelry. The look was practically screaming “Beatlejuice, Beatlejuice, Beatlejuice!”

I guess everyone had been channeling Chloe Comme Parris’ last few shows, which filled Toronto with its own witchy vibes. Since then, the label has launched into a buzz-worthy state of pre-cult status with a show at New York Fashion Week this year to boot. They’re getting big and everyone knows it.

This season’s collection for spring 2013 was white and wispy with that element of whimsical badassery the brand incorporates so well into their image. Subtle patterns and gothic details kept the collection familiar, while large, cloud-like designs inspired a Pucci Lite look.

The hair was fabulous, too. The masters behind the locks from the Aveda salon braided the models’ hair, flat ironed the braids, and unraveled the hair hours later. The result is a loose beachy vibe that matched the perfect dewy skin of the models. (Dewy because of MAC cosmetics, or dewy because it was so damn hot in there?)

Now all I need is that bloody triple-strap backpack from the fall/winter 2011 collection. If anyone has any leads, holler.

~ Erin Pehlivan

Photos by Becca Lemire (Click to Enlarge)