Joe Fresh Fall/Winter 2010 @ LG Fashion Week has us excited about the every day

I think Globe and Mail’s Amy Verner best summarized the Joe Fresh Fall/Winter collection at LGFW in her sassy mid-show tweet: “Wearable stuffed animals and private school girl fantasies at Joe.” Hee, hee. In all truthfulness, I think we all have private school girl fantasies; whether it’s about being one or doing one. Regardless of this somewhat lascivious notion, Joe Fresh – once again – had us dreaming of a mad-dash shopping excursion to our nearest Loblaw superstore; who figured this idea would ever excite? Oh, but it does. Maybe I won’t be running to grab the fuzzy earmuffs and faux-fur Ewok coat, but you can be sure my closet staples will have a Joe glow.

Also ticking on Twitter was raves about Crystal Renn, the size twelve model who power-walked the runway with serious cut-eye….or is it cat-eye? Also thrown into the mix was 39 year old model Kirsten Owen; Joe Fresh is not reserved for wispy twenty-one year olds. Do they even shop for their own groceries?

With over fifty looks, there was a lot to think about:
Ooh, great pants for yoga – $29
This tuxedo blazer would be excellent for a killer .ppt presentation – $59
I’d look SO cute grabbing a latte in that wool peacoat – $89
Yep, that button down shirt is good seven days a week – $19

It’s funny, with other shows I imagine a saucy dress that I might splurge on for the Power Ball or AGO’s Massive but watching Joe Fresh, I get excited about the every day – clothes that go well with walking my dog, when I feel like being super stylish in Trinity Bellwoods.

So fresh and so clean clean.


  1. qdzwump
    September 12, 2010

    j2rE55 lrasvmedbicb, hhzsoxwodeuu, [link=]bymypinpsxts[/link],

  2. Anonymous
    April 21, 2011

    I think this board is the proper place to ask you about the activation proccess. My link is not working properly, do you know why it is happening?,

Post Comment