Author | Photos Ray Civello

CONTEST: Aveda Wants YOU To Have Naturally Straight Summer Hair!

Having curly hair is like having a high maintenance pet you always have to attend to. Turn your back for one second and you’ll be untangling for hours! I have come to embrace my naturally curly hair but I also welcome a straight, sleek style with open arms, especially during the summer. It just feels more polished (no offense curls, but by midday I feel like this when I rock you).

Recently I was invited to try Aveda’s new Smooth Infusion Naturally Straight styling créme, which harnesses the binding power of natural ingredients like cassava starch. I was whisked away to Aveda HQ for a glam blowout, makeover, and had my portrait shot by Aveda Canada CEO Ray Civello. 8 other ladies-with-hair were asked to participate, like Aliya-Jasmine Sovani, Gracie Carroll and Nelia Belkova, and Ray’s black and white photography collection was unveiled at a launch party at Hotel Ocho.

Aveda’s Naturally Straight works from the very first usage, and when used before you straighten your hair with a flatiron or blow dryer, it will keep your hair straighter for longer. Usually if I go to bed with my hair straight, I wake up with it curly again. My hair stayed straight over night when I used Naturally Straight the first time, which is basically a miracle. I may as well have seen Jesus on a Dorito chip.

With regular use of Naturally Straight, it will loosen your curls over time. After a few weeks of using Naturally Straight, my curls started to un-curl and hung straighter and sleeker, which was way easier to manage and made my hair look longer. The great part about Aveda’s Naturally Straight is that it doesn’t damage hair and isn’t permanent. When I stopped using it, after a few washes my hair returned to it’s normal curly texture. Now I use Naturally Straight about once a week for a curly style, that’s more manageable.


Contest alert! Aveda and Shedoesthecity would like to give 1 lucky reader a FREE 3 MONTH SUPPLY of Aveda’s Smooth Infusion Naturally Straight styling créme! Leave a comment at the bottom telling us why YOU want to rock a straighter, sleeker, Naturally Straight hairstyle this summer. Maybe you want to try out Shoshanna’s hair doughnut. Whatevs. Just spill the beans!

Smooth Infusion™ Naturally Straight styling crème retails for $31.50, and is available now in Aveda Salons and Spas and Aveda Experience Center retail stores. Call 800.328.0849 or visit for more information on locations and Canadian pricing.



  1. June 25, 2014

    I would love to try this product because I am tired of straightening my hair only to look like I’ve done nothing as soon as I step away from air conditioning. Today is especially bad!

  2. mistygirle
    June 25, 2014

    I would love to see if this would work on my hair. It’s not curly it’s not straight, it has kinks. Thank you so much and good luck to everyone.

  3. shoegazerheart
    June 25, 2014

    Ooh my hair becomes a frizz mess in Toronto’s humidity. I’d love to try this Aveda infusion.

  4. ohLook6am
    June 25, 2014

    my boss would love me for this  (my hair always becomes a mess half way through shift)

  5. kendall
    June 25, 2014

    I would love to win this so I’m not relegated to the top-knot (aka toronto humidity go-to) all summer long!

  6. Missy
    June 26, 2014

    If I won I would use my straight hair to make my community a prettier place to live.

  7. lee
    June 26, 2014

    this is my first summer trying to embrace my natural curls with longer hair. humidity says: no dice. i would like a hairstyle, not an angry bramble.

  8. KT
    June 26, 2014

    I already have a less than amazing haircut the needs to grow out, adding humidity to that hasn’t been fun (or sexy)! I could really use some straight, sexy hair this summer!

  9. meredithk
    June 27, 2014

    I want smooth hair because I hate all the frizz that my hair creates.  I have resorted to putting my hair in a butterfly clip because I can’t deal with the frizz anymore but would prefer to have sleek pretty hair.

  10. janetbutler
    June 27, 2014

    My hair is somewhere between straight and wavy – I just need it to make a decision!

  11. trishellica
    June 29, 2014

    my unruly frizzy/curly  hair is cramping my summer flow. This would be PERF for me. Need that straight hair to be on point this summer, so I can whip my hair back and forth with no stress 🙂

  12. BeccaLemire
    July 11, 2014

    trishellica Congrats, you win a free 3 month supply of Aveda Naturally Straight! Please email beccalemire [at] gmail [dot] com to work out shipping info!

  13. DawsynBorland
    July 1, 2014

    I’m growing my hair out from a  long bob, and the fact that I continuously have to wear my hair in a top knot at work is HEARTBREAKING. I want to be a smooth-summer babe, not a disheveled university student. #JusticeForTheCurls

  14. SuziMH
    July 4, 2014

    I want to rock a straighter, sleeker, Naturally Straight hairstyle because my hair is naturally straight BUT it is totally flyaway and I’m tired of looking like a I got stuck in a windtunnel!

  15. TypoMisspell
    July 6, 2014

    I’m fairly certain my friends don’t think I’m capable of a good hair day. My hair is naturally frizzy and I’d love to have a good hair night for a change. 🙂

  16. Jamaica
    July 7, 2014

    I want to rock a straighter, sleeker, Naturally Straight hairstyle this summer because I’ve been wanting to rebond/straight my hair but its too expensive. I don’t really like my hair because its frizzy. And I think, if a girl have a straight hair, she have more confident in her self. Maybe you can help me 🙂

  17. JT
    July 10, 2014

    I want to simplify my summer routine.

  18. BeccaLemire
    July 11, 2014

    Thank you to everyone who entered! I’m sorry I couldn’t choose you all 🙁

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