Having curly hair is like having a high maintenance pet you always have to attend to. Turn your back for one second and you’ll be untangling for hours! I have come to embrace my naturally curly hair but I also welcome a straight, sleek style with open arms, especially during the summer. It just feels more polished (no offense curls, but by midday I feel like this when I rock you).
Recently I was invited to try Aveda’s new Smooth Infusion Naturally Straight styling créme, which harnesses the binding power of natural ingredients like cassava starch. I was whisked away to Aveda HQ for a glam blowout, makeover, and had my portrait shot by Aveda Canada CEO Ray Civello. 8 other ladies-with-hair were asked to participate, like Aliya-Jasmine Sovani, Gracie Carroll and Nelia Belkova, and Ray’s black and white photography collection was unveiled at a launch party at Hotel Ocho.
Aveda’s Naturally Straight works from the very first usage, and when used before you straighten your hair with a flatiron or blow dryer, it will keep your hair straighter for longer. Usually if I go to bed with my hair straight, I wake up with it curly again. My hair stayed straight over night when I used Naturally Straight the first time, which is basically a miracle. I may as well have seen Jesus on a Dorito chip.
With regular use of Naturally Straight, it will loosen your curls over time. After a few weeks of using Naturally Straight, my curls started to un-curl and hung straighter and sleeker, which was way easier to manage and made my hair look longer. The great part about Aveda’s Naturally Straight is that it doesn’t damage hair and isn’t permanent. When I stopped using it, after a few washes my hair returned to it’s normal curly texture. Now I use Naturally Straight about once a week for a curly style, that’s more manageable.
AND NOW for the REAL EXCITING part!
Contest alert! Aveda and Shedoesthecity would like to give 1 lucky reader a FREE 3 MONTH SUPPLY of Aveda’s Smooth Infusion Naturally Straight styling créme! Leave a comment at the bottom telling us why YOU want to rock a straighter, sleeker, Naturally Straight hairstyle this summer. Maybe you want to try out Shoshanna’s hair doughnut. Whatevs. Just spill the beans!
Smooth Infusion™ Naturally Straight styling crème retails for $31.50, and is available now in Aveda Salons and Spas and Aveda Experience Center retail stores. Call 800.328.0849 or visit Aveda.ca/locator for more information on locations and Canadian pricing.