ALVVAYS (pronounced “Always”) (we got your back) are just some of our very favourite search engine optimized balladeers on the scene right now.
Their track, “Archie, Marry Me,” has a new video full of lo-fi summertime bliss. It was filmed on a Super 8 cam that gives a grainy vintage look. The camera presented potential video-shoot disaster when it erupted with black battery goo while filming at sea. Fortunately for us, they were able to neutralize the mess with vinegar and kept on shooting. The song embodies the classic 20-somethings’ romantic struggle: lost somewhere between the dream of serendipitous matrimony left over from parents generation, and the new-age desire for freedom from these rigid societal pressures.
ALVVAYS are part of a shoegazey indie-pop movement that’s quickly made its mark on the summer music festival circuits, including bands like Best Coast, Dum Dum Girls, The Pains of Being Pure at Heart, and Summer Camp.
The good news for Toronto: ALVVAYS booked a show at the Horseshoe Tavern this Thursday August 14th. The bad news: it sold out. The best news: they added another date for Wednesday the 13th also at the Horseshoe, and you can get those tickets here!