Canadian fashion designer Hilary MacMillan held a soirée in Yorkville to launch her fabulously fun HM x Barbie capsule collection. The event dress code was pink; influencers abided.
Highlights of the 15-piece “Shades of Pink” collection include the Barbie Hot Pink Trench Coat, the Barbie Plaid Blazer, and the extremely next-level Barbie Faux Fur Teddy Coat (if you want to make the ultimate entrance). Available in sizes XS to 4X, as well as kids sizes, HM x Barbie celebrates the legacy of the iconic doll (now 63 years old), while also providing an updated power wardrobe that means business.
“This capsule reimagines our brand’s staples to channel the nostalgia of Barbie through generations past and cementing our vision in offering optimistic and dopamine dressing,” states Hilary MacMillan. “Ready to wear has seen a resurgence and our partnership with Barbie comes at a time when people are searching to find inspiration in their clothing once again. We’ve done something special by creating timeless, yet trendsetting classics to take consumers back through time, yet forward in fashion.”
With feminism and inclusivity always being part of MacMillan’s design, she was an obvious choice for the brand, that is eager to modernize their image. “MacMillan’s impact on the Canadian fashion industry as a changemaker and pioneer in both size inclusive and vegan fashion, combined with her consistent dedication to supporting women just as they are is inspiring,” states Jennifer Gileno, Head of Licensing at Mattel Canada. “The collaboration between Barbie and Hilary MacMillan is a perfect example of purpose driven fashion, demonstrating to women and girls that we are stronger together.”
The launch party was a flurry of excitement, with fans eager to strike a pose and find a statement piece that matched their style. Shedoesthecity photographer Candace Cosentino snapped the lively fete, which included an all-pink candy bar, Pretty-In-Pink cocktails (along with Blushing Hour Mocktails), and a wig booth. Truly, it was as if Barbie hosted a party in her dream closet.
Located on 131 Bloor Street West, the HM x Barbie concept pop-up is running until the end of September. See the lookbook here.