Toronto-born brand Knix committed to body positivity long before it was trendy. Today, the hugely successful intimates company announced a new activewear collection and signed supermodel Ashley Graham, who has a loyal Instagram following of 13.7M, as global ambassador. 

 “Ashley is known for being a trailblazer in the fashion industry and she embodies what it means to live unapologetically free,” explains Knix Founder & CEO Joanna Griffiths. “This is at the heart of everything we do at Knix – creating an authentic and meaningful connection with our community.”

The 30-piece activewear collection includes sizing from XS to XXXXL, with pieces designed to fit bra sizes 28-44 and cups A to H. Knix knows what many fashion houses pretend to not know: bodies come in all sizes. 

A slick video announced the collection, which Ashley shared on her Instagram feed, along with this playful message that had us smiling: “IT’S A BIG DAY FOR BIG BOOBS (and little ones too)!!! I LOVE supporting badass women, and lemme tell you…@joannakinix? The BADDEST.” We’d have to agree. Joanna’s story has inspired us since day one, and today is yet another major milestone for the Canadian company that has done so much for women. Now, time to shop.