Jules Power isn’t high fashion, it’s the kind of gear you wanna wear on a Saturday afternoon while you bum around Kensington with a giant latte, sifting through Motown albums and kicking stones into the gutter. We thought the headband faze had passed but guess we were wrong. Hey, it looks cute on these models – and gives them a bit of army edge….whatever that means. Yes, it’s true that this collection reminds us of Urban Outfitters – which is both bad and good. Good because we are likely to wear it and bad because it feels a little, well, unoriginal. However, if it’s goal is to be street wear that is both playful and ballsy, then it succeeds. So, the final analysis is that Jules Power goes really well with city sidewalks, alternative weekly’s and market shopping.

Photos by George Pimentel