This week famous Canadians turned models and top fashion designers will combine their fabulous forces to raise awareness for heart health. The fourth annual Heart Truth Fashion Show, in which designers send models down the runway sporting couture variations on a red dress, goes down at The Carlu this Thursday. And for the first time, men will join the glittering line-up.

Rick Campenelli (AKA Rick the Temp) , Jim McKenny and Colin Mochrie will strut their stuff on the runway, but they won’t be wearing cocktail dresses …at least not this time around . Yorkville Dean of dapper dress V Hazelton will outfit the boys. Female Models this year will include the likes of Elisha Cuthbert, Isabelle Brasseur and Deborah Cox among other notable Canadian women. And for the first time this year, you can watch The Heart Truth Fashion Show live online: Facebook Page  or theheartttruth.ca.

The campaign aims to educate ladies on the risks and warning signs of heart disease and stroke.

Follow the Heart and Stroke foundation’s guide to help your own heart.

~ Morgan Dunlop