Paws for the Cause is a new fundraising event in Toronto for those of us who are nuts about our four-legged friends, and who also adore fashion. Founded by Laura Serra, Globe and Mail’s Social Page Editor, along with a team from Globe Style and a variety of other fashion industry movers&shakers – Paws for the Cause will donate 100% of proceeds to animal welfare, specifically the Ontario chapter of the SPCA.  We’ve dreamt about it for years, and finally we are attending a fashion show where dogs are the models! Weeeee! Wooof! What’s even more exciting? Pups will be dressed by celebrated Canadian fashion designers including Ashley Rowe, Beckerman, Shared clothing, ROOTS and MORE! Following, lights will be dimmed and you can enjoy drinks including Svedka Vodka cocktails, Peroni beer or Black Tower wine and scrumptious delights from King West’s hotspot, Marben. We guarantee that  conversation will be a helluva lot better than the awkward salutations you are used to in the dog park. Let’s make a promise to call each other by our names instead of “Rocky’s mom” or “Gracie’s dad.” 

Ooohh oohhh – AND A CONTEST!! 

Further to the party, there is a very stylish contest happening right now that ALL Toronto pet owners should enter! Submit your Petorialist-like pic for a chance to win a sexy Olympus Pen digital camera! (see examples above) 

Oh c’mon, you already have, like, four photo albums dedicated to you and your furry friend on FB – send ’em in!

It’s easy, snap a pic and upload it to

Tickets are going fast – so purchase now! 
Paws for the Cause will be held Oct 28 @ The Red Bull Projects

For more details and to purchase ticket: