Why we like: Wicked taste, sweet specs, next-level style and entrepreneurial smarts – I shouldn’t even have to explain why Heron is my highlight of the week. His day-to-day memoirs are real and spread contagious ambition. He makes you want to be a better person, or perhaps just a bit more cool. His no-fear attitude and humble response to success and popularity should be a lesson to us all – a dichotomy that demands bounds of balance and coordination. Perhaps an exclusive skateboarding technique, or a blessed talent for those with super rad names.
What you’ll find there: Indiscriminate entries which share comical anecdotes and attention-grabbing details based on Mr. Preston’s vast array of experiences. No glitz, no glamour – just a blog by a guy named Heron.
Where in the world: It would be a crime to visit New York without a lil’ Heron in my life. Preston, we should party!
In a nutshell: Heron calls himself a “young tycoon,” and that’s exactly what he is! Frequent the blog and follow his every move while he travels, networks, skateboards and “does it all” via novel photography.

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