Lauren Riihimaki, better known as LaurDIY, is a Toronto-based DIY and lifestyle vlogger who runs the #1 DIY channel in Canada (with over 2 million followers!).

When she’s not filming or planning the next big DIY, you can find her with friends, family or in the glitter section of a craft store.

This Saturday, August 8th, Lauren will be turning the Starbucks at 316 Queen Street West into her very own #SparkleShop, complete with a glittering station, samples of Teavana Sparkling Tea Juices and more! The fun goes down between 12 and 4 pm.


What meal brings you immense pleasure?

Dessert. So much dessert and of any sort.

Which virtue do you try to cultivate within yourself?

Cheerfulness and overall a positive outlook in everything I do. There’s good in everything we do even if you’re having a low moment and it took me a long time (also still continually improving) to realize this. You can choose happiness if you want to.

The receipts in your wallet would indicate what?

That I seriously need to hire someone to help me sort out my accounting situation or get my mom to nag me more often to file my receipts in their proper folders.

What makes you happy?

Petting dogs. Also when I work really hard on a video and there’s immensely positive feedback.

What makes you cringe?

Worms and people who chew with their mouth open.


What project are you currently excited about?

I’m working with Starbucks Canada right now basically on my dream collaboration! I’m helping to launch the new Teavana Sparkling Tea Juices, so I created a video entirely around awesome glittery sparkle DIY projects and have the opportunity to meet a ton of my viewers in Vancouver and Toronto to celebrate.

What, in your opinion, is overrated?

Bras. Bras are so overrated.

What is the one thing you wish you could change about yourself?

I’m kind of a control freak. I know I would be less stressed in life if I hired help for the editing process of my videos, but I’m so obsessed with making each and every video perfect that I don’t think I’ll ever be able to give away the creative control I have. Also I wish I could have my high school metabolism back.

What frustrates you the most?

Technology. Which is ironic since my entire career is based around it, but I’m actually a pretty big tech noob and get really frustrated when tech isn’t working right.

What were you obsessed with in highschool?

Leaving high school and moving onto the next chapter of my life.

What have you been listening to on repeat lately?

Hold Me Down by Halsey, IDFC by Blackbear and Circles by Vanic X Machinehead.

When and where do you feel your most creative?

I feel like creativity strikes me at the most random times, sometimes it’s at 3AM when I can’t sleep, in the shower or when I’m trying to solve all my life problems on the treadmill. I have no idea what triggers some of my best ideas! I’m also fueled by other creatives, so being in a super creative atmosphere motivates me to create.

If there is one message that you hope young women take away from your videos, what is it?

We have the ability to choose happiness. A lot my viewers ask how I stay so bubbly all the time, and it’s really not a facade that I put on for my videos. I truly am just happy all the time as a default because I choose to be! And everyone is able to do that. There’s positivity in everything and we just need to learn how to find it.

Do you have any advice for aspiring YouTube creators?

Create content you love and that you’re passionate about. Don’t focus on the numbers, just create and continually find ways to produce better content that you’re always in love with.

If you could try a different career for a year what would it be?

I would love to work at YouTube to see what the other side of this business looks like!