This is the cutest feel-good fashion film we’ve ever seen! If you are an emerging designer, or a lover of all things fashion, this is a must-see!

Beyond being hilarious and adorable, After The Ball is a wonderfully unique homegrown production, that brings together the Canadian fashion and film industry in an unprecedented way. Produced by Don Carmody (Chicago, Good Will Hunting), Robin Crumley, Gabriela Martinelli (Romeo and Juliet, M Butterfly), and Jane Silverstone-Segal, and featuring many costumes custom-created for the film by Le Château, After The Ball is a fashion fairytale that is easy to fall for. We’re proud to partner with Pacific Northwest Pictures to help promote such an innovative project.

Shot in Montreal, After The Ball tells the story of recent grad Kate Kassell (Portia Doubleday), who is trying to find her footing in the tremendously cutthroat fashion industry. Her estranged father (Chris Noth) is the CEO of a major retailer, which provides Kate with an “in”, but her first job also comes with the added pressure to prove herself worthy. Enter a romance and two conniving step-sisters, and you have a modern-day version of Cinderella set in the world of fashion.

We have a stack of tix to give away to advance screenings across the country! Enter to win a double pass!

Tweet: “Dear @shedoesthecity, I love #fairytalefashion, please send me to @AfterTheBall1 on Feb 18th! (AND ADD YOUR CITY AT END OF TWEET! i.e #Edmonton)

Are we coming to your city? Check the screening details:

Toronto: Scotiabank Theatre -WED FEB 18TH @ 7PM
Vancouver: Scotiabank Theatre – WED FEB 18TH @ 7PM
Calgary: Scotiabank Chinook – WED FEB 18TH @ 7PM
Edmonton: City Centre 9- WED FEB 18th @ 7PM
Winnipeg: Silver City St Vital- WED FEB 18th @ 7PM

Watch the trailer now! And be sure to enter the After The Ball Runway Royalty contest for a chance to win a $1000 shopping spree to Le Château, plus shoes for a year! (Told you this was a fashion fairytale!)