Diesel’s ad campaigns often push buttons-we all remember those global warming ads-but despite your political take, they always look fantastic. Their new campaign, a tongue in cheek commentary on sex in advertising, cuts through the bullshit and gets straight to the point. The ads give American Apparel a run for their money in terms of raunch-but with a more all-American feel. These ads are Guess meets trailer park, with a whole lot of body grease. Take a look at the images-and decide for yourself whether they’re social commentary, cheap marketing ploy, a glossy representation of everything that’s wrong with our consumerist society, or a sexy celebration of good old fashioned raunch.