Fidelity Ladies Scoop Colour Denim

Price: $140.00

BEHIND THE BRAND: The first ‘cool’ Canadian denim label, Fidelity, was founded by Vancouver based designer Jason Trotzuk. He began his career as a teen when he took up hand painting old Levis in his parents’ basement.

‘IT’ FACTOR: “Bra for the butt” technology, which propels the rear to A-List heights.

CELEB FOLLOWING: Halle Berry, Eva Longoria, and Jessica Alba.

EXPERT OPINION: “Colour denim is really funky and fresh for fall.”

– Sienna, OTR Sales Associate

Rock & Republic Ladies Kurt Relapse Jean

Price: $295.00

BEHIND THE BRAND: Rock & Republic was launched 5 years ago, when now CEO and Creative Director Michael Ball designed a ‘killer’ pair of jeans for his girlfriend!

‘IT’ FACTOR: Attn leggy ladies – no need to loose sleep over short hems – R&R jeans come in inseam lengths up to 37″.  

CELEB FOLLOWING: Eva Longoria, Vanessa Hudgens, and Cindy Crawford.

EXPERT OPINION: “Rock & Republics are a boot cut jean, and I’m more of a ‘straight’ girl, but I do enjoy the pockets on the bum!”

– Sarvi

Both pairs can be found at OVER THE RAINBOW, located @ 101 Yorkville Avenue.