Fidelity Ladies Scoop Colour Denim
BEHIND THE BRAND: The first ‘cool’ Canadian denim label, Fidelity, was founded by Vancouver based designer Jason Trotzuk. He began his career as a teen when he took up hand painting old Levis in his parents’ basement.
‘IT’ FACTOR: “Bra for the butt” technology, which propels the rear to A-List heights.
CELEB FOLLOWING: Halle Berry, Eva Longoria, and Jessica Alba.
EXPERT OPINION: “Colour denim is really funky and fresh for fall.”
– Sienna, OTR Sales Associate
Rock & Republic Ladies Kurt Relapse Jean
BEHIND THE BRAND: Rock & Republic was launched 5 years ago, when now CEO and Creative Director Michael Ball designed a ‘killer’ pair of jeans for his girlfriend!
‘IT’ FACTOR: Attn leggy ladies – no need to loose sleep over short hems – R&R jeans come in inseam lengths up to 37″.
CELEB FOLLOWING: Eva Longoria, Vanessa Hudgens, and Cindy Crawford.
EXPERT OPINION: “Rock & Republics are a boot cut jean, and I’m more of a ‘straight’ girl, but I do enjoy the pockets on the bum!”
Both pairs can be found at OVER THE RAINBOW, located @ 101 Yorkville Avenue.