Mark December 10th on your calendars, because you do not want to miss the Foodie Pages Holiday Pop Up. Shedoesthecity is proud to be returning as a media sponsor, not only because we LOVE connecting with small batch food makers, but also because this holiday market is the perfect place to scoop up yummy stocking stuffers, or treats to dish out at family get-togethers and holiday parties. (We like to eat it all too.)

In the days leading up to this divine occasion, we will be teasing you with some of our favourite vendors who await your discerning tastebuds. For this installment, we spoke with the creators of The Good Herb, a wellness brand that wants you ditch the processed ingredients and upgrade your food with herbs and mushrooms.


Tell us how your company was born.

After travelling in countries where wellness herbs are eaten daily, we realized something was missing from the Western lifestyle. We were tired of buying gelatinized capsules filled with a powder that were supposed to resemble a plant. We were tired of herbs and mushrooms so processed that they in no way resemble the plant they came from. We were underwhelmed by the stores that sold herbs and mushrooms. They were medicinal, and not user friendly.

The Good Herb Company wants to make it simple for you to use herbs, to guide you on your path to a cleaner lifestyle, and to offer organic and wild crafted ingredients that make each day a little healthier. No pills, no fillers. All natural, all good.

What do you love most about food?

To answer this, it’s best to quote Pat Crocker, author of The Healing Herbs Cookbook, who wrote, “We eat to nourish our cells and ourselves. Cooking with medicinal herbs supports the idea that we are responsible for our own health.” Such a simple but true statement.

What holiday offering do you want to share with our readers?

Our Superherb Smoothie Boosters and Superherb Infusion Booster are the perfect holiday wellness wish. It’s a warm wellness hug given to those you cherish in your life.


What is your secret ingredient?

Creativity: Try to make one thing you eat each day a little bit better.

What do you love most about what you do?

The people in this industry are so inspiriting and helpful. It’s amazing to work in an industry where wellness is the ultimate goal.

What philosophy has been steering your life lately?

Slow down and take the time to make something really inspiring and healthy.

What holiday tradition are you looking forward to most this year?

Making eggnog and hot toddies with our Age Defying line.

What makes a memorable meal?

Sharing it with family and cherished friends.

Check out more from The Good Herb on Instagram. The Foodie Pages Holiday Pop Up takes place December 10 at 301 Adelaide Street West. For more info, go here.