Lift was founded by a few Canadians who are passionate about marijuana – there are many! Their mandate is to help make it easier for Canadians to explore, purchase, and consume medical marijuana. A walk down just about any major downtown street would prove that they are doing a very good job.

A couple weeks ago, Lift moved into the Toronto Convention Centre for a weekend-long Lift Cannabis Expo where more than 10,000 pot-lovin’ people joined them. From a panel discussing “Veterans, PTSD and Cannabis” to workshops and a “Women Grow Networking Event,” the Lift Expo was a clear indication of how much this industry is evolving and growing. The opportunity for entrepreneurs is BIG.

Here’s what a weed conference looks like.