Joe Fresh at Toronto's 2013 Fashion Week
Author | Photo George Pimentel

Quelle Surprise! Joe Fresh Goes Black and White for Fall 2013

We’ll always have Paris…or a form of the city of lights that laments its once punk-rock past. The Joe Fresh Fall 2013 collection captured the zeitgeist of Parisian punk, mixing humor with sexed up separates from bedazzled booty-shorts to classic crème and knit black sweaters sewn with illustrations of the Eiffel Tower. Thoughts of Jean-Luc Godard’s À bout de soufflé came to mind as models clicked down the runway in pointy black pumps, echoing a time-traveling Jean Seberg partying at an underground Parisian bar circa 1995. Occasional Dior-esque black head scarves sat atop the shaggy black wigs of female models as the air thickened with the punky pageantry that Paris was so boldly known for prior to millennium madness.

A welcome departure from president and creative director Joseph Mimran’s usual bright colour palette, the collection came spattered with the occasional indigo-purple splash but was mostly black and white, with a showering of studs and other don’t-mess-with-me embellishments. But a Joe Fresh collection would simply not be complete without the eponymous brand’s quintessential pop of colour; the signature creamsicle hue could be found beneath the soles of the black pumps and smoking loafers that ruled the runway.

We saw a long black velvet smoking jacket, and an overtly studded leather biker’s jacket in a crisp white that left us imagining ourselves scooting on our Vespa down The Avenue des Champs-Élysées with Françoise Hardy playing on our ear buds. At the show’s cheeky close, the words “THE END” were seen knitted onto the pullovers of a male and female model.

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