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An imperfect life guide for women


Young Blood: Our fall fashion shoot with H&M, 69 Vintage, Chasse Gardee, Love of Mine and Frou Frou Vintage at The Mascot in Parkdale

Inspiration for shoot Informed by the decadent 1970s, touches of old Hollywood glamour as well as modern quirk, our SDTC F/W ’11 shoot as all about unexpected combinations, textures, punches of colour, while keeping in mind a dreamy, faded femininity. The type of woman represented in this shoot is sensual, bold and unafraid. Her intensity… Read More »

Introducing: Petra Collins and The Ardorous

Petra Collins is one girl we’d love to hang out with. Director of famed photographer Richard Kern’s castings, a feature in Vice Magazine, as well as a shout-out from Tavi Gevinson, this eighteen year old Torontonian is poised to become one of your favourite new photographers. With her attention to mood, and a distinctly dreamy,… Read More »