Gap real talk: Their clothes are totally normal.

Gap has decided to tell it like it is. Their #DressNormal campaign,timed with the release of their fall black denim collection, is about celebrating the art of dressing normal. Simple clothes that are easy. Comfy fashion that isn’t fussy. Classic pieces that defy trends. These are clothes you live in.

But instead of us describing the collection, you should really just watch these short films by David Fincher. Normal has never looked this sexy.

Here are some pieces we love, and think you will too. Find out below how you can enter to win a gift card to score a pair of jeans from the black denim collection.

Black Denim Sleeveless Dress – $84.95 / Collarless Denim Jacket – $84.95

Quilted Leather Jacket, $388.00 / Coated Denim Skinny Jeans, $79.95

Leather Moto Jacket, $358.00 / Distressed Always Skinny Jeans, $79.95 / Leather Slip-On Sneakers, $54.95

Enter to win a Gap gift card for a pair of jeans from the black denim collection!

Tweet, “Hi @shedoesthecity, I need some simple @GapCA black jeans to complicate. #DressNormal”

Gift card is valued at $90. Three winners will be selected by September 12th at 4pm EST. Check out the collection now!