Have you seen it? You can’t miss it!

The giant Pepsi bottle at Richmond and John (229 Richmond St. West) is hosting nightly concerts for the first half of TIFF. Last night, we cycled down to catch The Meligrove Band and Dwayne Gretzky. It was the perfect Toronto evening for a little dancing, and a fun way to kick off the busiest time of year. The bottle was bursting with energy and there is a lot more to smile about: Born Ruffians and Hollerado take the #PepsiPopUp stage tonight! See full concert listings here.

CONTEST: We want to send you and a friend to see 4Count and three-time Juno award nominee Kreesha Turner on Saturday, Sept 6th! Hosted by Nick Cannon of America’s Got Talent! For a chance to win tweet: “Spin the bottle @Shedoesthecity, I want to party in the giant #PepsiPopUp!”

*All concerts are totally free, but win our contest and we’ll ensure you don’t wait in line.

If you don’t make it to a show, be sure to pop-in for an ice cold Pepsi and some sweet Pepsi swag during the day. The #PepsiPopUp opens daily at 11am and there’s a ton to see and do inside!