While “Keep Calm and Carry On” (the WWII rallying cry calling for stiff-upper-lips across England) is enjoying renewed popularity, another wartime slogan is gaining steam, this one as a call against fast fashion. “Make Do and Mend” was a British WWII campaign aimed at women that urged sartorial restraint and offered tips on how to spruce up one’s wardrobe in the midst of textile shortages. Skirts out of trousers, sweaters out of afghan rugs, knickers out of parachutes, these women had use their imaginations if they wanted to look good.

Rations aren’t a problem today, but the backlash against our throwaway society means many are seeking sustainable clothing solutions. Fashion historian Pamela Grimaud draws inspiration from the Brits’ wartime thrift, believing that their efforts to reduce, revamp, and refurbish, still make a lot of sense today. She’ll be giving a talk, entitled “Make Do and Mend Redux,” this Wednesday at Ethik BGC, an ethical clothing boutique and women’s entrepreneurial centre in Petite Patrie. In her presentation, she’ll discuss trends behind vintage, recycled, and handmade clothing, as well as the growing popularity of knitting, crocheting and sewing.

Make Do and Mend Redux
Wednesday May 26 at 6:30pm
Ethik Boutique – 6050 St Hubert
Tickets $10.
For more info, call 514.656.6929