These days, it is out with the old bridesmaid traditions and in with the new. The Vow Project is a unique wedding vendor community based in Toronto that boasts some of the city’s most creative wedding artists, producing one-of-a-kind events and experiences redefining wedding traditions, to be won by hopeful brides and grooms.

Originally posted as a contest on Instagram, the #BaeBrunch allowed brides-to-be to post as often as they wanted, tagging The Vow Project and #winVowtoWow to win her and her bridal party the ultimate girls day out. Organized and led by wedding and event planner, Lynzie Kent (owner of Love by Lynzie Events + Design and Co-Founder of The Vow Project), #BaeBrunch surprised one bride and her bridesmaids on May 29th with a day of pampering, which included a celebrity style photo shoot with full hair and make-up, brunch at Mildred’s Temple Kitchen complete with mimosas, wine and cake, and a ton of gifts and spoils from a huge list of incredible Toronto wedding vendors (see the full list of vendors here).

The event took place at at both TSOQ (Queen West) and Mildred’s Temple Kitchen (Liberty Village).

Here was the catch: the winning bride, Jill, did not know she had won. According to The Vow Project, Jill posted to the contest so diligently that The Vow Project team decided to turn the tables. Early in the morning on May 29th, Jill was woken by her bridesmaids and taken on a whirlwind adventure that was completely captured on film. The whole day was a celebration of friendship, weddings and women and was a huge success.

The Vow Project would like to thank Lynzie Kent, Artiese Studios, The Love Studio, Sweet Sammies, Julia and Julia Bridal, The Store on Queen, Hattitude, Mildred’s Temple Kitchen, Linen Closet, Plate Occasions, Ooh La La Designs, Fresita Canada, The Wedding Cake Shoppe, Beet and Path Designs, Love by Lynzie, Warehouse 84, Ferre Sposa and iYellow Wine Club for all their hard work during this event.

The Vow Project is still giving away the #RadReheasal, the ultimate rehearsal dinner for up to 25 guests. Visit this link to learn how to enter.

Check out some of the photos from #BaeBrunch.

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