by Olga Barsky
Nestled in the King West strip, covet + crave is a premium denim and t-shirt boutique owned by the magnificent Kim Roberts.

And Kim takes her job as a DC (Denimology Connoisseur, of course) very seriously, bringing the “most innovative, sought after, and hottest brands into the boutique.”

My favourite part about covet + crave is how edited Kim’s choices are. Everything – from merchandising to styles and labels – makes perfect sense. And the minimal space is a reflection of Kim’s personal style – simple yet refined.

What’s truly outstanding is the choice of labels Kim carries – some are old favourites (Fidelity, Ella Moss, J Brand, Hudson, Rick & Skinny, James Perse, Habitual, Guido & Mary, and Hunter) while others are a bit more rare (City of Others: socially aware denim line based in LA; Domino: predominantly skinny jeans by Canada’s own Guido and Mary; Daftbird: cozy collection of basics inspired by men’s clothes).

Here are some pics we took of SDTC’s lovely SEW WHAT columnist Rina rocking our favourite covet + crave duds.

The looks all feature denim from covet + crave, along with the Daftbird Heart Shaped V-Neck Tee in White ($90) and the Daftbird Wrap in Heather ($176).

Photos by Trevor Godinho

covet + crave
789 King Street West