Nestled inside BYOB Cocktail Emporium, (972 Queen St. W.) Fitzroy Boutique boasts a host of lines that are easy, effortless, and certainly affordable. We’ve long loved their eclectic and well-curated collection of standout items.

The look is put together-West Coast bohemian; a little too prim to truly feel vagabondian, but still a good place to shop if you’re yearning for that Stevie Nicks look. The best part? Nothing is ever priced over $200.

They’ve just opened an online boutique for your perusing pleasure over at, so you can shop Fitzroy even if you can’t make it down to BYOB.

Join them on August 1st, at Dalston Grey (1317 Dundas St West) for their Wet Hot American Summer Sale Party, where you can shop both stores at a ridiculous discount.

~ Natasha Hunt