david-fincher

Sofia Coppola directs four short films for Gap’s 2014 Holiday Campaign

This fall,  Gap had academy-award winning director David Fincher (The Social Network, Panic Room, Fight Club) create four short films to launch their Dress Normal campaign. Shot in black and white, and featuring the black denim collection and tight fitting leather jackets, the shorts were sensual, steamy and practically arousing. On the heels of this successful autumn campaign, Sofia Coppola (The… Read More »

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#DressNormal: Gap’s black denim collection is our everyday. Enter to win a pair of black jeans!

Gap real talk: Their clothes are totally normal. Gap has decided to tell it like it is. Their #DressNormal campaign,timed with the release of their fall black denim collection, is about celebrating the art of dressing normal. Simple clothes that are easy. Comfy fashion that isn’t fussy. Classic pieces that defy trends. These are clothes… Read More »

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