This spring, H&M has the best denim for a fresh new look – and, of course, at the desirable H&M price.

H&M, The Blues is all about taking denim back to its roots with classic jean silhouettes and head-to-toe denim looks that come off confidently cool with an understated sexy that we love. Since the days of James Dean, jeans have been a wardrobe staple for downtown street wear and this Spring H&M allows us to play with that classic look and build on it with colour, cut and a variety of pieces. Boyfriend, slim and bootcut – mix and match shades of blue with washes thatare authentically faded and worn. Pair jeans with denim jackets, vests and tunics and compliment with simple but strong accessories and muted pumps. 

If you are feeling a little more rock’n roll, check out the hot leather jackets on offer and pair them with torn jeans….(the kind that look really cool – not like when you were in grade ten furiously rubbing a dull razor across your knee.)

For a Canadian girl, there is nothing better than the time of year when the sun is beaming and you can hear the snow melt like little rivers cleaning the streets. Finally, we get to trade in our enormous and cumbersome down coats for a cute and easy jean jacket.

Hey denim baby – it’s time to rock the blues:

  • Dresses from $12.95
  • Tops from $12.95
  • Jeans from 19.95
  • Jean Jackets from $19.95
  • Jean Shorts from $12.95

Go to H&M Fashion Studio to build up your true blue denim look.