We’re not quite sure what to make of Hello Giggles, the new entertainment site launched by Zooey Deschanel, with Sophia Rossi and Molly Mcaleer. Touting itself as the “ultimate entertainment destination for smart, independent and creative females,” (steppin’ on our steez, Zooey!), it currently looks like a cross between Jezebel, Goop, and every blog in Portland. It’s slick and pretty (if a little cutesy), and, given Zooey’s involved, bound to be smart and entertaining.

So far, they’ve posted a funny Mother’s Day video that will make you feel way better about your gifting plans, no matter what they are. (Did you get your mum a bottle of Trimspa, or a rock? No? You’re winning.) They’re promising more content soon, and we’ll be staying tuned. INTRIGUING!