We’ve all been running on empty for months on end. Words like depleted and burnout don’t capture the kind of exhaustion we are feeling. The Atelier Collective understands this, and they also understand that a lot of women, especially those with kids, are lacking time. So for this year’s annual conference, they’ve made some big changes.
The Atelier: Reimagined will take on a festival-like, choose-your-own-adventure experience over the entire month of June. The event will be headlined by Toronto-born NYT bestselling author, late-night talk show host, producer, and creator Lilly Singh, and will take place at The June Motel in Sauble Beach. “The Atelier: Reimagined is all about giving attendees the opportunity to customize their own schedule to suit their needs,” share Angela Osborne and Taryn Herritt, co-founders of The Atelier Collective.
Loaded with nourishment, for the mind and body, passes include access to on-demand sessions with 25 top experts, yoga and meditation classes, and different opportunities for women to connect, including “Coffee with The Collective” and “Soul Sessions”.
The event brings together women from all across Canada, and beyond, with 78% of guests being women ages 28-45 and 50% of the attendees owning their own business. Having attended last year, I can share that it is a wonderful opportunity to gain knowledge and insight, but also expand your network with likeminded professionals who are all eager to work together, leveraging skillsets and business offerings for mutual growth.
Before 2020, The Atelier held their conferences in an exquisite locations, the first event took place in a Ravine Vineyard in Niagara-on-the-Lake, and the second event was at Evergreen Brickworks in Toronto. The event design was breathtaking and Instagrammable. From the flower arrangements to the signage, great attention was given to every detail, creating an experience that was rich and inspiring in both content and presentation.
Unlike so many events, which simply moved to virtual, Osborne and Herritt reinvented their conference to bring the same excitement and flavour, which they created so well in real life, into a delightful at-home experience.
How did they do this? For one, they sought out options beyond Zoom and partnered with Veuve Clicquot to bring guests to a vineyard in France (a location that surely beats a make-shift home office as the background). I’m sure I’m not alone in my curiousity and excitement to see how The June Motel will be integrated virtually.
Building on last year, The Atelier has partnered with over a dozen women-owned Canadian brands to create a one-of-a-kind experience box that arrived on attendees doorsteps, introducing them to new health and beauty brands, packaged as the most gorgeous gift. This year’s box includes gifts and goodies from Province Apothecary, SoYoung, Pilot Coffee, Pokoloko Custom, Well.ca, a 2021 Success Planner by Karlyn Percil and more.
The month-long membership provides access to:
Scheduled live keynotes
On-demand sessions with over 25 top experts in Growth Marketing (Instagram/Facebook ads, Google ads, writing copy that converts, influencer marketing), The New Storefront (diversifying your e-comm strategy, creating virtual shopping experiences, digital customer experience) and Leadership (how businesses are at the forefront of creating massive change, rethinking who your customer is, funding your business) and much more
Nourishing wellness breaks with yoga and meditation classes
The opportunity to connect with your fellow ambitious women in business
If you move fast, you can get in on the VIP All-Access Pass, which includes the Experience Box.
Past keynote speakers include Mindy Kaling, Glennon Doyle, Jillian Harris, Angela Duckworth, Tessa Virtue and Elizabeth Gilbert. Created in Niagara-on-the-Lake, The Atelier has grown significantly, becoming a global event with a loyal following.
The event begins June 1st and runs for the entire month, kicking off with the Veuve Clicquot Bold Awards. Get all the details here.